Ours is one of many fields troubled by Elon Musk’s purchase of Twitter (see Nature https://doi.org/jnbn; 2022). Conservation culturomics gathers and analyses digital data to gain insights into people’s interactions with nature (R. J. Ladle et al. Front. Ecol. Environ. 14, 269–275; 2016). Twitter has been one of the most important sources for this field, allowing researchers to explore, for example, public awareness of biodiversity and biological invasions.
Competing Interests
The authors declare no competing interests.
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