Adams, Hochul launch ‘We Love NYC’ ad campaign to foster ‘positive attitude’

Mayor Adams and Gov. Hochul were expected Monday to kick off a new “We Love NYC” ad campaign focused on brightening the spirits of New Yorkers and attracting more tourists to the city.

Echoing Milton Glaser’s classic “I Love NY” campaign from the 1970s, the new effort is the product of conversations between local elected officials and Partnership for New York City President Kathy Wylde, Adams said.

Adams, who was speaking on CNBC ahead of a formal campaign launch with Hochul and Wylde in Times Square, said the city is moving in the right direction, with most crime categories trending downward while job growth and tourism is improving.

However, Adams said the perception of the city is not up to date with the data — and argued that’s where the ad campaign comes in.

“Now we’re dealing with how people are feeling and bringing that positive attitude back to this amazing city. We’re resilient. This is New York,” he said.

Drawing a parallel to Glaser’s initiative, Adams continued: “That campaign really inspired us during the time of the ‘70s. I remember back then, and we just all started looking at that big heart and saying, ‘I Love New York.’ And instead of just the singular love in New York, all together is what’s going to make this city the great city that it is.”

This story will be updated